Marketing has become tough these days. We are no longer in an era where the buying decisions are made looking at paid banner ads and promoted social posts. Gaining a prospect’s interest has become an art that only the best can master. Among the numerous campaigns that we have done in the past year, we […]

“Shhhhh! I am hearing someone whisper….. it‘s a very soft voice…. can’t figure out who that is… it’s dark in here… I can also hear a light tapping and crackling sounds…not able to see who is there… but….. hmmm…. I’m feeling something strange…. on my scalp… my spine… and …on my limbs too……. wow!” Confused […]

The subsequent years after 2010 saw an unprecedented rise in online video content. Over these years, even age-old businesses have slowly accepted online video as a part of their marketing strategy. Videos, in turn, have never disappointed them till date. Marketers have been leveraging videos in all the creative aspects of marketing and have seen […]

Bill Gates once quoted “Content is king”. This quote was mentioned as early as in March 1996 when ‘online content marketing’ was just an idea, yet to be implemented. Now, ‘Content‘ has become the essence of successful online marketing. It is not just a marketing tactic anymore, but a good old marketing practice that every […]

In the recent years, there has been a significant surge in the demand for good quality content online. Companies which understood this early and adopted a more content-driven marketing approach have grown leaps and bounds. And now, companies like HubSpot and Kissmetrics stand as a testament to the success that content driven approach to marketing […]