[Infographic] Celebrities vs Mascots: Which is better in the long run?
mascot-vs-celebrities

Every brand out there needs a ‘FACE’ to be easily recognized. By adding an element of personification through a recognizable entity (Mascots or Celebrities), businesses can help their audience easily identify and remember their brand. However when it comes to searching for a new face to represent their brand, businesses often find themselves at crossroads […]

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