Social Media was once a place for people to meet, chat and check on each other. Facebook did it perfectly well and rose to become a 350 billion dollar company. However, things have changed so much now. It has turned into more of a video distribution channel. Even though, People have moved on to Snapchat […]

The best brands observe trends and act accordingly. This is why apps like Buzzsumo have become very popular in recent years. If you know where the market is moving towards, you have a major advantage. When it comes to trends, the keyword is consumer attention. It’s not just about creating good content. It’s about creating […]

Having a business without an explainer video is like having a website without a proper domain name. Only 12 percent of online businesses do not own an explainer video. And if you belong to this category, you are seriously selling yourself short! Yet, it’s only been 6 years since “explainer video” as we know it […]

We have a very exciting year coming up! All content marketing efforts are going to be directed to video. While video marketing spiked up in 2016, 2017 is going to be the year where a lot of brands go in for the kill. Keeping this in mind, social media giants are battling it out heavily. […]

It’s rarely a hustle free day for an HR personnel. They are constantly sifting through text-heavy applications to find the new recruit profiles, finding ways to engage the current employees, solving employee problems, training new recruits and what not? Though they consistently put in their best efforts, they keep finding themselves trapped in the never […]